$1,000 - $2,000 Business Valuation Business Valuator Appraisal Evaluation appraiser pa


Small simple Valuations $1,000 to $2,000

Larger more complicated Valuations $2,500 to $5,000


Some of our files from 2016:

- Multi Million Dollar Distribution Business - Valuation for purpose of sale.
- Plumbing and Gas Business - Valuation for purpose of divorce proceedings.
- Multi Million Dollar eco tour business - Valuation for purpose of expansion loan.
- Law Practice - Valuation for purpose of sale.
- Lawn and Yard Maintenance business - Valuation for purpose of divorce proceedings.
- Art Studio Franchise - Valuation for accounting purposes and CRA requirements.
- Plumbing Business - Valuation for purpose of divorce proceedings.
- Irrigation and Snow Removal Business - Valuation for purpose of divorce proceedings. 
- Large Retail Bakery - Valuation for purpose of sale to employee over 5 years. 
- Software Distribution rights - For Australian Parent Company (agency dispute.)
- Janitorial Supply Business - Valuation for purpose of partnership dispute.
- Tree Pruning and Lawn Business - Valuation for purpose of sale.
- Battery Distribution Business 
- Valuation for purpose of sale.
- Classic Car Renovation Business - Valuation for multi-million dollar lawsuit in Florida launched by Canadian partners.



Bring the judge a valuation based on experience and logic.


Are you insured for replacement costs of rebuilding a business after a loss including Intangible Assets? Have your insurer acknowledge and accept valuation prior to buying insurance. 
• Value of recruitment and training of a group of employees to the position of cohesively working together as they were prior to the point of interruption, damage or loss. 
• Value of rebuilding client base to where it was prior to the point of interruption, damage or loss. 
• Value of reimplementation of systems and procedures in place prior to the point of interruption, damage or loss.

Banks are losing a lot of business these days to lenders who understand intangible assets. Define the value of your intangible assets. If your bank is not considering the value of your clearly defined intangibles you need to find an new lender who is better educated in your business model. 

Our Valuations are generally half price or less than others. This is possible because we are more focused on Small Business Valuations and not working for Corporations.

The niche we serve is Small Business Valuations with special expertise in understanding intangible assets that are often missed as they don't show up on the Balance Sheet. In addition to Financial Statements I take into account; processes, procedures, value of supply chain, value of distribution network, knowledge base of owner and employees, value of employees (cost of recruitment and training as a group,) value of client base, Internet presence and use, documentation and risk. 

The rate of return on the real Normalized Net Income is always the first and last consideration. 

Value to who? The bank, the seller, the buyer; our valuations can include more than one.

 My niche is Small Business Valuations with special expertise in understanding "intangible assets" that are often missed as they don't show up on the Balance Sheet or Statements of Profit and Loss. In addition to Financial Statements I take into account; Processes, Procedures, Knowledge Base of Owner and Employees, Internet Presence and Use, Documentation and Risk. This is what makes our method different and we believe more accurate than traditional valuation models.

Free Consultation About Fair Market Value - 1 800 606 0310


Fast Service Available
One Man Building a Firm.

40 Years Business Experience 

FOR: Sellers - Buyers - Value for Divorce - Insurance - Tax Needs - Loans - Special Skills in Business Conflict Resolution.

(1) Why: What is the purpose of the valuation?

(2) Who: Value with whom owning and managing the business?

  • Your current value with current ownership and management?
  • Value with a new business owner with less experience?
  • Value with buyer like you with similar business management experience?
  • Value with an upscale buyer who has the financial ability to build on what you have accomplished in your business?
  • These WHO questions make a huge difference to the final appraisal.

(3) Normalized Net Income: I must understand what questions to ask to be able to determine the real 'Normalized Net Income.' This figure is seldom what you see in your year-end accounting, which is generally calculated to determine the lowest amount of tax legally payable.

  • Owners and families are often overpaid or underpaid depending upon individual tax situations.
  • What would the owner have to pay someone to fill his/her position in the business?
  • There are about twenty more normalizing questions that must be answered and these can be different depending upon the answers given to previous questions. This is where experience counts.

(4) Leasehold Improvements: These need to be covered regardless of whether the building is leased or owned.
It is important that the right questions are asked in any comprehensive appraisal.

(5) Hard Assets: Determining fair market value.
Book value means nothing if we want to know the true value of the business.

  • Business Equipment
  • Business Inventory

(6) Intellectual Property: Copyright, Proprietary Processes, Business Operation Manuals. These are your operating manuals; the step by step instructions on how to run your business and how to train others to operate your business. This greatly affects value; positively if it you have them and negatively if you don’t have them, and much more negative if it would not be possible for you to have a practical manual that would allow for your business to continue if you were unable to function.

(7) Value of Cash Flow: This is calculated by finding the normalized net income then multiplying it by a ratio determined by risk, opportunity, and the intellectual property affecting the means to produce.

(8) Soft Assets: Do you have intellectual property that has fair market cash value outside of your business?

(9) Risk: What are the possible risks to your business?
No appraisal can be completed without properly understanding risk.

    • How long is the business lease?
    • Are there reasonable options to extend the lease?
    • If the owner of the building also owns the business has the rent been paid at market rates?
    • Are you in a one industry area, or is the area changing?


  • Are industry trends your friend or enemy?
  • Are there any Government regulations?
  • Staffing?
  • Competition and pricing challenges?
  • Changes to accessibility? Road changes?
  • How good is the succession plan, and do you even have one?
  • Operations and Training Manuals - How complete?
  • Additional questions depending upon the answers given.

(8) Value of Cash Flow: This is calculated by finding the normalized net income then multiplying it by a ratio determined by risk, opportunity, and the intellectual property affecting the means to produce the cash flow.

Your valuation report will be delivered to you approximately one week from the time we receive the financials, but could be prepared in as little as 48 hours in extreme circumstances.

As you can well understand, no computer program, gross sales or other rule of thumb guessing techniques are going to be helpful for you in determining the real value of your business. In fact, these techniques could harm you. Valuation and appraisal is our full time business.


CPPA Accredited Business Valuations and Appraisals  1-800-606-0310 
Our Firm of Business Valuators and Appraisers and Support Team
Eric Jordan, CPPA - Our Founder
Specializing in small business valuations with intangible assets and intellectual property. Your business is more than just the numbers.
Ken Locke, CPPA
Specializing in restaurant equipment appraisals.
Debby Schlutter
Web design and office/sales support.
Robert Knezacek, CPPA
Research Director; working on Commerce degree; enrolled (student) in the Chartered Business Valuator program.
 WantedInterested in learning business valuation? We are expanding the valuation/appraisal part of our firm and are interested in 
training associates in our PIN Valuation System. Must have business experience. Send your CV to pindotca@gmail.com



Financials Physical Location Client Base Comparable Sales
The most important things to understand are NORMALIZED NET INCOME and RETURN ON INVESTMENT after all payments, including wages to owners, are adjusted to reflect fair market value. Larger businesses are different from small businesses and terms that are acceptable for larger operations are often inaccurate for small businesses. EBITA is a commonly used term but is misleading in determining the true return on investment for a small business. Don't be mislead by those suggesting owners wages are part of the profit of a business. True Return on Investment calculations must be made AFTER owners are paid at fair market rates. There are other misleading terms often used, which is why following CPPA Accreditation Standards and procedures is best suited for Small Business Valuations. We are also USPAP compliant (Universal Standards for Professional Appraisal Practices.) When standards are not followed, undocumented mortgages being sold as securities and the Enron fiasco result.
Processes and
Internet Footprint,
Presence, and Use
Documentation Risk Opportunity Value to who?

See details in your State